Let's talk about my work!
I've launched 50+ products and led go-to-market strategies in AI/ML and EdTech. Swipe through to see more of my work!
👋 Hi, I'm Rowan!
I'm a Product Marketing Manager living in beautiful Colorado. Let me share a little bit about my professional journey with you!
Product Marketing Manager
DeepLearning.AI — October 2022 to Present
- Achieved 96% YoY growth in long-form program sign-ups.
- Launched over 46 courses, including ChatGPT Prompt Engineering for Developers, with over 1.8M sign-ups.
- Integrated AI tools to improve marketing workflows, boosting productivity.
- Collaborated cross-functionally to optimize learner experience and outcomes.
Interim Director of Marketing
DeepLearning.AI — October 2023 to February 2024
- Led the marketing team to establish DeepLearning.AI as the market leader in AI education.
- Managed cross-functional initiatives across product, engineering, and marketing teams.
- Delivered executive reports and presentations on company priorities and progress.
- Reported to and ghostwrote for CEO Andrew Ng, a foundational voice in AI.
Founding Brand & Product Manager
Empowered Education — August 2021 to October 2022
- Built brand and product management functions from scratch for three health-focused brands.
- Developed sales enablement materials, including battle cards and persona identification.
- Enhanced brand identity and created go-to-market strategies aligned with business goals.
Experience & Expertise 💪
DeepLearning.AI
Product Marketing Manager
At DeepLearning.AI I drive product marketing and go-to-market initiatives and lead go-to-market strategy for all new products. I lead product messaging initiatives, driven by data and backed by qualitative experience directly with our target audiences. I surface product feedback to the product team, and serve as the conduit between product, marketing, engineering and customers. I also manage brand positioning, art direction, design, and messaging for the business.
Empowered Education
Founding Brand & Product Manager
At Empowered Education, I became the first brand manager for the Functional Nutrition Alliance and Nutritious Life brands. This role encompasses the entire brand experience, from defining our content strategies, developing content for organic marketing efforts, ensuring paid media upholds brand integrity, developing our web presence and experience, and also extends to product management, where I strategize and help develop new products, align the team on priorities, and lead agile cross-functional squads taking our business into new markets. I serve as the connective tissue between departments, facilitating collaboration and communication, and ensure clarity on new projects and initiatives.
Empowered Education
Creative Producer
I produced the 15 Minute Matrix podcast, an award-winning show bringing 15 minutes of information-packed conversation from the best minds in health and nutrition twice a week. I edited, mixed and mastered each show, created the release schedule, syndicated each episode, connected guests with promotion packages, produced episode recordings, and led the podcast team to guide the future of the show. Since I joined the show in early 2020, we have more than tripled the amount of downloads, and have expanded our listen-through rate to over 80%. We have a rating of 4.8 stars on Apple Podcasts, and consistently rank in the top nutrition podcasts worldwide with millions of downloads.
Studio Wild
Freelance
Studio Wild is my freelance persona, where I pursue a variety of projects related to my skills, including audio production, video production, photography, creative direction, website development, and copywriting. I seek clients that can benefit from my unique blend of experience in multiple fields, as well as my background in content strategy and creation.
One Hundred Seconds
Producer and Project Manager
At One Hundred Seconds I took on the roles of project manger, producer, and assisted in every facet of the business operation and video production process. My primary role was facilitating seamless video production shoots, which included creating client pitches, aligning on project vision and creation, facilitating all client communication, assisting with cinematography, lighting, creative direction, post-production, color grading, and final delivery of each project. Additionally, I overhauled the project management system to streamline processes, upgraded the digital portfolio and website for the company, and transitioned internal apps and software to be fully cloud-based and scalable, positioning the company to grow and take on projects of more complexity and impact. I took the lead on creating an ecologically sustainable approach to film production, reflecting the company's commitments as a B Corp and 1% for the Planet member.
Scout Books
Marketing Coordinator
As a Digital Marketing Coordinator at Scout Books I was responsible for developing all in-house content. I grew top-of-funnel activities through online advertising, SEO, writing case studies, tutorials, and interviews for our blog. I engaged with our audience by writing and developing our newsletter, and publishing daily on social media, where I doubled the company’s follower counts across social media. I spearheaded a new initiative into podcast advertising, which included audio production as well as script writing, writing ad copy, editing audio segments, and finding aligned podcasts to partner with. My efforts helped lead Scout Books to several of its most profitable quarters ever, doubled our total audience reach through organic content, and helped us find some of our most valuable partnerships.
Audio 🎙
Audio Production Skills & Experience
Podcast and audio recording
Audio mixing
Audio editing
Levels equalizing
Background noise removal
Seamless removal of ums, stutters, breathing, etc.
Creative direction and content development
Podcast setup, publishing, and syndication
Project management
Guest scheduling, and communication
Audience development
Captioning and transcription
I mix, edit, produce, and publish the 15-Minute Matrix for the Functional Nutrition Alliance. We have published over 100 episodes since I joined, with a growing listenership and an extremely engaged audience.
Video 🎥
Video Production Skills & Experience
Creative direction
Video editing
Color grading
Script writing
Social animations
Set dressing
YouTube & audience development
Live events
Project management
Closed captioning & transcription
Scheduling
Crewing and staffing
Scout Books
Role:
Content Creator, start to finish production
Portland Timbers
Role:
Producer, Color Grading
XOXO
Role:
Content Creator, start to finish production
Solmate
Role:
Producer, Writer, Creative Direction
Copywriting and Editing ✍️
I am a seasoned copywriter with over five years experience in writing email newsletters, social media copy, video scripts, product marketing, and podcast marketing copy. I also have experience in editing, working with content contributors, and content management from a brand and editorial point of view.
Writing and Editing Skills & Experience
Email Newsletters
Social Media Copy
Podcast Marketing Copy
Video Marketing Copy
Copyediting and Proofreading
Video Scripts
Product Marketing
Marketing Webpages
Copywriting and photography for a sales brochure. Click to download.
Script writing for Solmate’s fall lineup of socks
Project concept, photos, and words for a Scout Books x Newspaper Club collaboration. Click to visit.
Script writing for Solmate’s athletic line
Copywriting and photography for an InVision blog post. Click to download.
Copywriting and photography for a Scout Books blog post. Click to visit.
Photo Portfolios 📸
I creative direct, shoot, produce, and publish photo work across a variety of channels. See some of my selected work below!
